Focus Group :)

http://www.youtube.com/watch?v=qmqBUjLVPdI&feature=player_detailpage

When carrying out the focus group I found out that the audience has certain expectations for each genre of a magazine. These expectations were such things as colour schemes being either red, black, orange or grey and the layout being bold. The types of adverts being featured were to be alcohol, concerts and computer games and to be relatable to the style of the magazine.

When discussing the layout and contents of magazines, my audience mentioned how having such articles as funny celebrity stories and embarrassing stories about them would attract them into reading and buying the magazine, however the maximum price that they would pay would be about £3. Traditionally in rock magazines, there wouldn’t be articles based on embarrassing stories, instead there would be article on drug/alcohol abuse within bands and rebellious artists not following the rules of society, however the magazine I am planning to create will try to feature more than one style of genre and this will allow me to use a variety of different cover lines. I also learnt that my target audience would like to hear about up coming festivals and concerts, also mentioning that they would be interested in hearing about competitions to win meet and greet tickets or chances to go to other music events.

Overall I have discovered that to create an appealing magazine, the target audience would like to hear about new bands, band/artist stories and possible events available to them, they also would like to see adverts for fashion (get the look), technology and other relatable features to the magazine. I also need to cover a variety of different topics to cater to everyone and create a wider based audience.