Uses and Gratification Theory

Blumler and Katz’s gratification theory describes the relationship between media users and the media they choose to use, as it fulfils one or more of four chosen needs.

One of these is ‘Diversion’; this is used to help the user to escape from everyday life and create a new world to escape into to relax.

Another one of these four is the use of relating to ‘Personal Relationships’, this allows the media user to become part of a social group and to form personal relationships with others. It also helps to fulfil their need for companionship and unity.

The next one is to help the user find themselves through the use of the media, as the people presented through the TV and articles in some way reflect their own characteristics. This is called ‘Personal Identity’.

The last one is ‘Surveillance’; this is for the user to understand what is happening around them and in the lives of others. Observing the changes in their surroundings and learning about the world they live in.

When creating my magazine I will need to find away to include all of these needs for the reader. Such ways will include artist life stories, opportunities for the reader to get involved (competitions), and information on new songs, learning about band secrets and the latest news on celebrity romances.